Author Archives: AlanE

About AlanE

I am a Web writer and editor, as well as a strategist on SEO, social media messaging, and privacy issues. I serve clients in Michigan, Illinois, New Jersey, and across the USA.

Cover Photo

Posted on May 9, 2012 by AlanE

A calm and restful place to let one’s thoughts wander but finally compose themselves. Such is this. Cover photo courtesy David Niblack Creative Commons License http://imagebase.davidniblack.com/license.htm

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SEO Articles Now on Web Editors Blog

Posted on March 20, 2012 by AlanE

I have switched writing about SEO (search engine optimization) to another blog, this one for web editors. So, in addition to the SEO and Web Editors – The Basics series on this blog, there are now new articles, which I … Continue reading →

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Social Media for Business Clients

Posted on March 18, 2012 by AlanE

A consistent question I am running into now with business clients is, should I do social media? “I have a personal Facebook page, should I have a Fan Page?” “Should I do Twitter?” “Should I do Pinterest?” “I have a … Continue reading →

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Writing: Permission to Write with Casual Abandon

Posted on February 6, 2012 by AlanE

Writing Around Some of the Rules by Alan Eggleston Writing is not an exercise in rote. That’s why, try as they may, computers will never perfect the art of writing. And that’s why rules meant to be observed strictly should … Continue reading →

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SEO and Web Editors – the Basics IX

Posted on January 31, 2012 by AlanE

SEO: Maximizing Your Opportunity to Win by Alan Eggleston SEO (search engine optimization) should be a long-term commitment. It isn’t something you plan to do once and then forget about, any more than you would train once for a season … Continue reading →

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SEO and Web Editors – the Basics VIII

Posted on January 18, 2012 by AlanE

SEO: Resources for Staying “Clued Up” by Alan Eggleston SEO (Search Engine Optimization) is a dynamic subject. There are always a lot of articles about it in blogs, chat rooms, and social media. However, “the basics,” which I maintain are … Continue reading →

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SEO and Web Editors – the Basics VII

Posted on January 11, 2012 by AlanE

SEO: Site Prep Paves the Way by Alan Eggleston Site Prep for SEO isn’t necessarily something that the Web Editor has a lot of influence over or that the Web Editor necessarily is aware of without some effort. However, the … Continue reading →

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SEO and Web Editors – the Basics VI

Posted on January 7, 2012 by AlanE

SEO: Promotions Implies Relationships by Alan Eggleston Promotions breed familiarity, of course, but they also breed popularity. That’s a good thing in the world of search engines and SEO (search engine optimization). “Promotions” are the way you spread the word … Continue reading →

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SEO and Web Editors – the Basics V

Posted on January 4, 2012 by AlanE

SEO: Keywords for Planning and Clarity by Alan Eggleston Keywords are the essence of SEO (search engine optimization). That’s because everything you do to optimize a Web page should be based on a set of keywords that define that page. … Continue reading →

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